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Published: 2018 - 01 - 12
Market resources refer to the resource elements controlled or owned by enterprises, and they are closely related to the market. Such elements mainly include various favorable business licenses, the existing brands, the existing sales channels, and the existing customers and their loyalty to the products or services of the enterprises, as well as other different types of contractual relations, all of which may create competitive advantages for the enterprises.
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2018 - 01 - 12
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Market resources refer to the resource elements controlled or owned by enterprises, and they are closely related to the market. Such elements mainly include various favorable business licenses, the existing brands, the existing sales channels, and the existing customers and their loyalty to the products or services of the enterprises, as well as other different types of contractual relations, all of which may create competitive advantages for the enterprises.
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